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<ul id="news"><li class="date">05-02-2009</li> <li><a href="?nid=52" class="active">COMMERCIALS THAT WORK</a></li> </ul>
<h1>COMMERCIALS THAT WORK</h1><p><div style="padding-left: 5px; float: right; width: 300px; padding-bottom: 5px; clear: both"><img src="./dyn/images/news_items/52-image.jpg?cache=1233846630" width="300" height="148" border="0" alt="" /></div>Stevan's latest commercials for IAMS and Saatchi & Saatchi New York, has helped cats and dogs find a new home.<br /> <br /> In the tender, charming spots, which feature VO from TV and Film star Felicity Huffman, adoptive owners bring their pets home and attempt to bond with their new charges. The first moments are awkward for both parties, but as the ads attest, the real reward in adopting a pet, "is when the pet adopts you."<br /> <br /> In addition to supporting a good cause, these are strong commercials narratively speaking, there's a real progression, a passage of time, and a sense of where the relationship between the animals and adoptive owners will go from where the spots leave off. <br /> <br /> Since their debut this past holiday season, the spots have contributed to the adoption of more than one million pets – a campaign and commercial that actually works!<br /> <br /> The two commercials are produced by Federico Fasolino at ForreignFilms, New York. </p><p><a href="http://www.treshow.dk/archive/stevan_treshow/showreel/index.php?mid=67" class="link">"Home for the Holidays"</a></p><br style="clear: both" />
